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Havertys - "The One"
Project type
Annual Campaign
Date
February 2025
Role
Lead Planner
Anyone who’s been on the hunt for the right furniture knows—it can feel more like heartbreak than homecoming. But at Havertys, the search ends with a love-at-first-sight moment.
With a selection designed to stop you in your tracks, Havertys makes it easy to say, “you’re everything I’ve been looking for.”
Our campaign, The One, reimagines the often stressful furniture-buying journey by reframing it as a love story—soundtracked by the iconic voice of Bryan Adams and inspired by the big emotions of an ‘80s power ballad. From serendipitous discovery to the joy of finding a perfect fit, it taps into the romance of choosing something (or someone) just right.
Since launching in February 2025, the campaign has already driven significant lifts in brand favorability and ad recall—while also fueling year-over-year growth in store and site traffic.
